One of the greatest advantages of exhibiting at a trade show is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.
Exhibiting at PHARMA also allows you to meet existing customers face-to-face. While most of today’s business is conducted over email inbox or phone, face-to-face meetings are undeniably a fantastic way to do business.
When your business attends a significant industry event, it puts itself at the center of the action. PHARMA is a place for companies to announce and display their latest innovations and developments – often developments that can have significant effects on your industry as a whole.
Unlike traditional outbound marketing, in which rejection is the norm, Exhibitions are one of the few environments in which your sales team benefits from an audience of prospective customers that are genuinely interested in buying your products and services so closing the deals will more smoothly than phone and emails.
In the world of business, it pays to keep your customers close and your competitors closer. Exhibiting at PHARMA allows you to observe what your health industy competitors are doing right and apply their tactics to your own business.
Its an excellent opportunity to expose your sales team to hundreds of different prospects in a short period. In many ways, they’re advanced sales training on fast-forward – a quick experience that allows you to rapidly test new sales tricks and marketing strategies in a very responsive environment.
